Dunelm Group, through its wholly owned subsidiary Globe Online, has reached agreement to purchase the assets of the WS Group for a total consideration of £8.5m.
The WS Group consists of Worldstores Limited, Worldstores Kiddicare Limited (Kiddicare) and Achica.
The WS Group currently generates annualised revenue of c.£100m and has c.650 employees. Worldstores, which was established in 2008 by founders Richard Tucker and Joe Murray and is the biggest part of the WS Group, is one of the UK's largest online retailers of products for the home and garden. There are over 500,000 products on the site.
Worldstores has built a proprietary technology platform that manages suppliers and enables rapid cross-docking of stock directly from suppliers to customers so that customers can have next day, or day of choice, delivery. Much of the product requires 2-man delivery.
Achica is a members-only online store offering furniture, homewares and accessories, often at significant discounts to RRPs for limited periods through flash sales. Kiddicare is a multichannel retailer, selling nursery supplies and merchandise for children and young families.
Dunelm chief executive John Browett said: "We are excited by this opportunity to accelerate the growth of our internet operation, more than doubling its size, and enhancing our position as the destination Homewares retailer in the UK, both online and offline. Between the store network, broad product range and strong brand that Dunelm has built and Worldstores' extensive homewares and furniture offer and unique platform for next day delivery and flash sales, we will strengthen our leading position as the UK's Home of Homes."