Morrisons to pilot convenience food offer

Morrisons is to pilot a convenience food offer in ten petrol station shops owned and managed by leading forecourt operator, Rontec.

Four Morrisons Daily shops will open before Christmas and a further six in January. They will be up to 3,000 sq ft in size, and will sell branded and Morrisons own brand products.

Morrisons Daily shops will be supplied by Morrisons via delivered wholesaler specialist, Palmer & Harvey.

Morrisons is already trialling a convenience offer with another forecourt operator, Motor Fuel Group.

In addition, Morrisons is pleased to announce it is developing a range of hundreds of convenience products for wholesale to independent retailers, branded Safeway. The range will be available from early next year.

The UK convenience market is very broad and diverse, with around three-quarters held by independents.

The re-introduction of the Safeway brand will enable Morrisons to leverage its sourcing and unique food maker skills to give independent retailers' customers access to great quality products.

At 9:18am: (LON:MRW) Morrison Wm Supermarkets PLC share price was +2.25p at 220.35p