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Pelatro PLC - London-based marketing software specialist - Signs contract to provide its mViva Campaign Management Solution to an unnamed large global telecommunications company for about six months. The solution will provide a proof of concept, which gauges feasibility and potential of an idea or concept.
‘Should the proof of concept be successful, it is expected that mViva will be rolled out progressively to all the operating companies of the telco. Once all operating companies are operational on mViva (expected over the subsequent 24 to 30 months), the full potential of this recurring revenue contract would be about $4 million per year and revenue from this contract would start in 2023,’ Pelatro says.
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