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Science in Sport PLC - London-based sports nutrition firm - Signs three-year partnership with New York Road Runners and TCS New York City Marathon to be the exclusive sports nutrition and energy gel partner. Will provide products to eight NYRR events this year, and for around 50,000 runners in the New York City Marathon.
‘We are excited to be partnering with the largest running organisation in the world. Running is a key part of our future and we look forward to this partnership being at the heart of it. Having our ground-breaking SiS Beta Fuel gel on course at the New York Marathon extends brand awareness in the important US market,’ says Chief Executive Officer Stephen Moon.
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